Intro Portfolio

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Shepard Fairey

    

 Examples of Shepard Fairey's Work:

Shepard Fairey is an American contemporary graphic designer, and illustrator who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Pose" (...OBEY...) sticker campaign, in which  he appropriated images from the comedic supermarket tabloid Weekly World News. His work became more widely known in the 2008 U.S. presidential election, specifically his Barack Ombama "Hope" poster. He was born and in Charleston, South Carolina. His father is a doctor and his mother is a realtor. In 1988 he graduated from Idyllwild Arts Academy and in 1992, Fairey graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Illustration.

Color Psychology

Stationery Package Examples

I like this one because
of the different fonts
it uses and how the designer
used different shades of
brown.  

I like this one because of how
the designer used the colors.

I like this one because of
how the designer used
the colors. All of the colors
somehow go together. And I
also like how the designer
used the font to go with the colors.

I like this one because of how
the designer used the colors, text
and background. 

A 19 Research And Inspiration

I really like this one because
of how the designer made the card.
The part that really stood out was how
the card is giving information
once you peel the paper back.

I like this one because of
how the designer designed
the burger. Its very
creative and original.

I like this one because
of how the card is made.
I really like how the end
kinda folds in to cover up
the information.

I like this one because
of how the designer
used Google in the card
design. Its very original.

I like this one because of
the colors used for the text. 

I like this one because
of how the designer
used the colors. I really
like how the designer
used like a coffee type
color for the text and then
used a gray-ish like color
for the background.

Stationery Package

Stationery Package-The printed pieces that a company utilizes for communication purposes. When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented always. Includes business card, letter head and even. An essential part of a stationery desgin. When you had someone your business card, they will form an immediate opinion about your company. Your business card does more tell people how to find you: it says something about your company- its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade. Typically includes: logo, company name, employee names, title, phone number, fax number, email address, company address and web address. Design tips: must be 2"x3.5", horizontal OR vertical orientation, check for accuracy, check for unity ... continuity among other pieces.

Letterhead- a printed piece of paper used to send letters memos, etc.Includes: logo, company name, company address, phone number, fax number and web address. Design Tips: must be 8.5" by 11", must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, and check for unity...continuity among other pieces.

Envelope- the packing contains the letter/form when being mailed. standard: 10 envelope. Typically Includes: logo, company name and company address. Design Tips: must be 9.5" by 4.125", horizontal OR vertical orientation, must leave for recipient's address and stamp, check for accuracy and check for unity...continuity among other pieces.

A 18 research & inspiration

I like this one because
only the S is white while all
of the other letters are in blue.

I like this wordmark because all
the words are connected together by
the white shapes on the side.

I like this wordmark because
only the I is white while the
other letters are black.

I like this wordmark because all of
the letters are connected together
and have a white line going through
all of the letters.

I like this wordmark because all
of the letters are different color and
only 2 colors repeat.

Assignment 17 Research And Inspiration

I like this one because I
like how the artist made
the basketball seem like
it was on fire going through
the ring.

I like this one because I like how
the artist used the shoe's name
in the logo going around in a
circle.

I like this one because of how the
artist incorporated the name of
the shoe into the logo.

I like this one because I how the artist used the animal
puma jumping over the company name.

Logo Types

• Logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. 
• Commonly referred to as a logo.
• Numerous inventions techniques have contributed to the contemporary logo.
• As the industrial revolution developed in the 18th and the 19th centuries, photography, and lithography(an early method of printing) contributed to the boom of an advertising that integrated typography and imagery together on the page.
• At the same time, typography itself was undergoing a revolution form and expression that expanded.
• Less is more!
• Logo design is an important area of graphic design, and one of the most difficult to perfect.
• This is because logos are meant to represent compaines' brands or corporate identities and foster their immediate customer recognition.
• Less is more because real people in real life situations do not stare and analyze logos.
• They just do a quick glance.
• Logos need to be simple.

5 PRINCIPLES OF EFFECTIVE LOGO DESGIN:

• Simple (Nike swoosh) (Less is more)
• Memorable (Unexpected, unique)
• Timeless (Effective in 10, 20, 50 years?)
• Versatile (Able to be put on t.v.)

Assignment 16: Research

I like this one because of all the colors it uses to get your attention. 












I like this one because I like how the artist used the colors to make it  stand out. I also like this one because of how detailed it is.

I like this one because it almost looks like a road map. I like how the artist used all the graphics to come together. 

The Linotype Machine l 1886 AD

Shole's Typewriter.

Who is credited with the invention of the typewriter? Christopher Sholes.

What is a "stenographer"? The action or process of writing in shorthand or taking direction.


Post an example of Shole's typewriter.


Why did Sholes send a prototype of his typewriter to Clephane? To test it.

After the typewriter began production, why did Clephane pursue another machine? To make one that would bridge the gap between the typewriter and the printed page.

Who spent a year redesigning Clephane's typesetting machine? Ottmar Mergenthaler.

What is meant by "typesetting"? To arrange or generate the type for a piece of text to be printed.

Linotype Machine.

Post an example of Linotype Machine. 


How does the Linotype Machine differ from the typewriter? It allowed type to be set mechanically rather than by hand.

How did this machine change the newspaper industry? It made it possible for a small number of operators to set type for more pages on a daily basis.

Linotype Keyboard.

Post an example of a Linotype keyboard.

Linotype Slug.

 

How did the keyboard of the Linotype Machine differ from keyboards that we use today? There was no shift key. 


Post an example of a Linotype slug.


What is a slug? A machine assembled matrices, or molds for the letter forms.

A person working on the
Linotype Machine.

Post an example of a person operating a Linotype Machine.


Why is the Linotype Machine the greatest advanced in printing since movable type? 

The Gutenberg Press l 1450 AD

Gutenberg Press.

What is Johannes Gutenberg credited with? Inventing the technology of printing wit movable type.


Post a photo of the Gutenberg Press.


How did the printing press work? Ink was rolled over the raised surface of movable hand-set black letters held within a wooden from. Form was pressed against a sheet of paper.

What motivated Gutenberg to find a better way of creating books? He didn't like how expensive they were.

Why did Gutenberg experiment with metal type versus wood type? Because they would spilt in the press.

Movable Type.

Post an example of movable type in a type case. 


What is movable type? The system of printing that uses movable components to reproduce the elements of a document.

What is a matrix? A hard metal punch is hammered into a softer copper bar.

What ink did Gutenberg develop that he used specifically for the printing press? An oil-based ink.

What is paper made from? Wood pulp. Where did paper originate? In China.

What is a "substrate"? 
Who did Gutenberg seek to help with the invention of the press? Yohan Fust. Close to the end of the 5 years, what happened? Fust would get the printing press, tools and materials.

The Bible.

What was the first book he printed? The Bible. Post an example of this book. 

How did the Gutenberg Press impact communication? Perfected script and made it easier to read, books were made rapidly, current information could be shared locally and around the world, coast of books decreased allowing more people to buy them, the demand grew and the population become literate, people wanted books written in their own language and a greater variety of books, book trade began to flourish as well as industries such as paper making, economies, art and science began to flourish which led to the beginning of the Renaissance.

Who introduced the printing press to England? William Caxton.

What was the early form of newspapers? Trade newsletters.

When was the first news weekly published? 1704. What was it called? The Boston Letter.

What kind of press was built in the US in the mid 1800s? A steam powered rotary press.

1930s Printing Press.

Post an example of a 1930s printing press. 



By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"? The number of printings made at different times from the same set of type.

Which printing process is the Gutenberg press an example of? Intaglio or printmaking.

Screen Printing Press.

Briefly describe the process? Ink is applied, then rubbed with a cloth to remove to excess. Damp paper is placed on top. A press applies pressure to transfer the ink to the paper.

Intaglio Press.

Post an example of an intaglio press. 


What is intaglio printing and how is ink transferred? In the form os intaglio printing called etching, the plate is covered in a resin ground or an acid-resistant was material. Ink is applied to the surface by wiping and/or dabbing the plate to push the ink into the bitten grooves.


Post an example of a screen (porous) printing press.


What is porous printing and how is ink transferred? Its basic stencil process. Ink is forced through open mesh areas.

Lithography Printing Press.

Post an example of a lithography printing press.


What is lithography and how is ink transferred? Drawing, or artwork, is made on the plate with greasy ink or crayon. Ink is applied. Ink is spread on top.


Post an example of a offset lithography printing press.

What variation of lithography is used by the commercial printing industry today? Offset Lithography.

How do printing presses used today compare to the Gutenberg Press? 

Describe four-color process printing using CMYK?