- Logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.
- Commonly referred to as a logo.
- Numerous inventions techniques have contributed to the contemporary logo.
- As the industrial revolution developed in the 18th and the 19th centuries, photography, and lithography(an early method of printing) contributed to the boom of an advertising that integrated typography and imagery together on the page.
- At the same time, typography itself was undergoing a revolution form and expression that expanded.
- Less is more!
- Logo design is an important area of graphic design, and one of the most difficult to perfect.
- This is because logos are meant to represent compaines' brands or corporate identities and foster their immediate customer recognition.
- Less is more because real people in real life situations do not stare and analyze logos.
- They just do a quick glance.
- Logos need to be simple.
5 PRINCIPLES OF EFFECTIVE LOGO DESGIN:
- Simple (Nike swoosh) (Less is more)
- Memorable (Unexpected, unique)
- Timeless (Effective in 10, 20, 50 years?)
- Versatile (Able to be put on t.v.)
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