The Creative Process

Why is this process important?


1) improve con
2) ability to plan & time your work
3) raise the quality of work
4) communicate more effectively.


THE CREATIVE PROCESS


Step 1: Research- The more you know, the easier the project will be! Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you.. whatever you need to do to get inspired.


Step 2: Brainstorm/Inspiration- Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach.


Ask yourself these questions:


What kind of message am i trying to communicate?


Who is my audience?


What am i trying to tell them?


What kind of color or style will work for this audience?




Step 3: Sketch- Thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas.


Step 4: Execute- Implement your ideas. Combine type and imagery, into a well developed composition. Utilize design principles and visual organization guidelines to help. Try techniques, explore, possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look  how you imagined, and it isn't working, try another idea. Forcing an idea wont result in a good design.


Step 5: Critique & Revise- Take a step back, (literally) and look at your design with an objective eye. Make sure the design effectively conveys the message, to the intended audience. If it doesn't, go back and tweak the composition until it does! Asking others for their opinion will help this process.