Podcast 3

Define principles of design? Concepts used to arrange the structural elements of a composition.

What do the principles of design affect? The expressive content, or the message of the work.

What is the principle of repetition?  Repeating some aspect or element of the design throught the entitre document.

Describe ways that the principle of repetition helps the composition/audience? Works with patterns to make a composition seem active, repeating design elements helps the viewer navigate through the piece, helps unify and strengtheny tying togthere separate parts.

What are ways that you can incorporate repetition into your designs? Bold front, thick line, certain bullet, color, design element, particular format, and spatial relationship.

What should you avoid when working with repetition?  Not to use to much accent.

What is the principle of proportion/scale? The relative size and scale of the various elements of design.

What is the most universal standard of measure when judging size? The human body.

How can the principle of proportion/scale be used as an attention getter? Unusual or unexpected scale can be used.

What is the principle of balance? Distribution of heavy and light elements on the page.

Which kinds of elements/shapes visually weigh heavier/greater? Large and small elements.

What is another name for symmetrical balance? Formal balance.

Define symmetrical balance? Occurs when the wight of a composition is evenly distribuated around a central vertical or horizontal axis.

What is another name for asymmetrical balance? Informal balance.

Define asymmetrical balance? Occurs when the weight of a composition is not evenly distributed around the axis.

What is the principle of emphasis? Stressing of a particular area of focus rather than the maze of details of equal importance.

What happens to a design that has no focus? Nothing stand out.

What is a focal point and how is it created? An area where the eye tends to go first. Its created by making one element dominant with all other areas contributing but subordinate.

How many components of a composition can be a focal point? No more than one.

What ways can emphasis be created in a design? By sudden change in direction, size, shape, texture, color, tone, and line.

What is the principle of unity? The wholeness of the compostion.

What three ways can unity be obtained?
1. Put objects close to one another.

2. Make thing similar.

3. Direct vision by a line that travels around the design.

What is the principle of variety? Pertains to difference and diversity.

What ways can a designer add variety to a design? Vary textures, color, and shapes, and alter thier contrast, tone, and intestity.

Why is it important to find the right balance between unity and variety? To have a successful, effective design.

What is figure? Part of a composition that we pay attention to.

What is another name for figure? Positive shape.

What is ground? The surrounding area around a figure.

What is another name for ground? Negative space.

When a composition is abstract? When it has no elements.

Why must a designer consider the composition as a whole? Balancing figure and ground to make the image clear

What is the principle of rhythm? Continuity, recurrence or organized movement in space and time.

How is rhythm achieved? Through the orderly repetition of any element, line, shape, value, toner, and texture.

What three ways can rhythm occur in a design?
1. Intervals between the elements.

2. With a more organic, flowing, sense of movement.

3. A sequence of shapes through a progeression of steps.

How does rhythm help a composition/design? Can help deliver the message by controlling the viewer's eye movement.

What is the principle of contrast? Occurs when two related elements are different.

How can contrast help a design? Adds visual interest.

What is wrong with having too much or too little contrast in a design? Too much similarity becomes monotonus and boring and on the other hand , too much contrast can be confusing.

What is the key to working with contrast? To mkae sure that the difference are obvious.

What are some common ways of creating contrast? Size, value, color, type, texture, shape, alignment, direction, and movement.